Background: We were recently commissioned by an international manufacturing company to produce a comparative benchmark between African countries.
Project: The objective was to achieve a comparative score for each country, for Size, Growth, and Fit (in terms of potential opportunities to sell equipment), based on quantitative information wherever possible.
Outcome: As well as detailed numerical analysis, additional facts were obtained about each country from economic reports, highlighting predictions for future growth and opportunities in specific industry sectors (Banking, Mining, Oil, Energy and Ports). The most referenced research sources are World Bank and United Nations statistical databases, notably the African Development Index (ADI) compiled by the World Bank. This database contains over 1600 categories of information for every country in Africa.If you would like to discuss market research with us, please don't hesitate to call us on: 01992 252557. Back to News