Strategy & Planning
We work closely with our clients to understand their need, their customers' needs as well as any gaps and opportunities. We have an armoury of models to support the Big Idea Process.
We prefer to work together very closely with our clients, to act as a sounding board, offer models or collect ideas. With every strategy there needs to be a clear vision and business objectives to add value to your business - we can support you in validating your strategy through research, by putting plans together, helping to engage your teams, and by measuring results wherever possible.
We know that good strategy works well when team members are involved in the process. It is approached in stages with discussion, workshops and summary documents. As an independent consultancy, we ask challenging questions and support change.
To review our planning methods why not give us a call on: 01992 252557
Research & Audit
We can help you to understand your customers and their insights. We also carry out research into new market opportunities. Good, focused research reduces risk and can generate valuable ideas.
Previous projects undertaken by team members include:
- Website usability testing and customer research in advance of a major web development project
- Benchmarking opportunities in Africa for an international manufacturing company
- Quantification of market size, realisable share and identification of key decision makers in the bathroom adaptation market for a building material company
- Assessment of likelihood to purchase ranges of flooring designs, using focus groups
- Local market assessment for a national UK housebuilder
- Mystery telephone shopping for a security company
To discuss your research project why not give us a call on: 01992 252557
Online Lead Generation
Small-to-medium sized companies can compete and grow by making the most of digital media. The cost of generating leads is low when techniques and channels work together effectively.
Discuss your needs for an integrated approach, or choose from the menu:
- Search Engine Optimisation
- Pay-per-click advertising
- Web analytics and reporting
- Content marketing: Case studies, white papers, video, blogs
- Email marketing campaigns
To discuss your lead generation project why not give us a call on: 01992 252557
Web & Data
Are you generating as much demand as you could from your website? Could you be working your customer database harder? By making a few simple changes, you could generate more demand within weeks.
The content of your site can alter the position on search engines. The words within your site will influence this. Writing copy for the web is about balancing function and expression; something we relish.
At Big Idea Marketing, we also understand the value of data. Is your customer database working well for you, or is it a chore? Have you considered the following:
- Cleaning and updating records
- Reviewing purchase history and targeting lapsed customers
- Using demographic postcode data to profile buying customers
- Updating CRM systems with social networking links
- Linking e-commerce to CRM
We don't pretend to know all the answers but we know quite a few, and more than most...
Once you've attracted a visitor to your site or to read your brochure, you only have moments to make an impact. That's why words are so important. They will be the first, or last, impression you leave. The style, content and tone will depend on the context, the audience and the message you want to convey.
Why leave it to chance? Why not give the professionals a chance to make a difference?
We have extensive experience of writing for:
- Press releases & newsletters
- Bids, pre-qualifications & tenders
No matter how large or how small the document, why not give us a try?
Marketing and sales are part of the same process, with the sole objective to increase demand. With a background in business-to-business marketing, we have extensive experience of working with sales teams on messages, producing presentations and support material.
We can also help you to define target groups, set objectives and produce action plans for sales teams, to help to ensure the success of your plans.
We can produce:
- Case Studies
- White Papers
- Bids, pre-qualifications & tenders (see Written Word for more details)
To discuss your sales and marketing project why not give us a call on: 01992 252557